What you’ll learn

Set up your site, organize your articles, and improve page speed and the mobile reading experience.

Research keywords, understand what readers are looking for, and structure your articles around their questions.

Write short scripts and test different hooks to see which videos bring readers to your blog.

Compare search, social media, and paid traffic by visitor cost, engagement, and ad revenue.

Choose an audience, set a test budget, and review campaign results to decide which ads to pause or scale.

Learn how display ads generate revenue and which publishing practices can put your account at risk.

Calculate your break-even cost per visitor and compare traffic spend with the ad revenue it generates.